Paysalia 2027 Unveils Its New Identity: A Renewed Ambition for the Industry’s Leading Trade Show
As the 2027 edition approaches, Paysalia is taking a new step in its development and unveiling a completely redesigned visual identity.
A New Image to Drive a New Momentum
As the 2027 edition approaches, Paysalia is taking a new step in its development and unveiling a completely redesigned visual identity. Bold, elegant, and contemporary, this new graphic identity reflects the ambition that drives the trade show today: to strengthen its status as the must-attend event for the landscaping industry while offering a visitor experience that is increasingly clear, inspiring, and high-quality.
More than just an aesthetic evolution, this transformation embodies a vision—that of a trade show that keeps pace with market changes, showcases the expertise of its professionals, and affirms its ability to bring together all stakeholders in the landscape, gardening, and sports sectors.
An identity that draws on its heritage while looking toward the future
While the Paysalia logo has evolved, it retains one of its most iconic elements: the leaf. Reimagined at the heart of the logo, it ensures a strong connection to the trade show’s history while adding a touch of modernity and simplicity.
The entire visual identity has been designed to reflect the excellence and creativity that characterize professionals in the sector.
Another key element: the new graphic motifs. These are directly inspired by French formal gardens, known for their geometric lines. They convey the world of landscape design through a structured, ornamental, and recognizable approach. These compositions evoke landscape design, the mastery of spaces, and the wealth of expertise present at the trade show.
This graphic approach affirms a clear goal: to position Paysalia within an inspirational, design-focused environment that showcases the best of all its exhibitors and visitors.
A New “Universes” Architecture Designed to Enhance the Visitor Experience
One of the major developments in this edition is the expansion of the “universes,” which have evolved into full-fledged visitor itineraries.
This new structure serves a simple purpose: to help visitors find their way and to better highlight the major themes that define the industry today.
Each journey thus allows visitors to instantly identify an area of expertise, locate key market players, and create a more seamless, personalized, and efficient visit.
This approach reflects Paysalia’s evolution: a trade show that is not only increasingly comprehensive but also more accessible, where everyone can navigate according to their interests, projects, and professional challenges.
A New Image for a New Ambition
More than just a graphic redesign, this brand identity marks a new chapter in Paysalia’s history.
It reflects the trade show’s commitment to continuing to bring together the entire industry, showcasing the excellence of landscape professionals, and offering an ever-improving visitor experience. It also reaffirms Paysalia’s role as a platform for inspiration, innovation, and networking for all those who envision, design, develop, and maintain the spaces of tomorrow.
In 2027, Paysalia is doing more than just changing its image. The trade show is reaffirming its vision more than ever: to be the premier gathering for an entire profession, at the intersection of expertise, trends, and the major challenges facing the landscape industry.
